The client, a global leader in rapid diagnostics, joined the White House Antibiotic Stewardship Forum and offered its commitments to support and advance the President’s National Action Plan to Combat Antibiotic-Resistant Bacteria.
Forward Eye brings a unique combination of cross-pollinized expertise in the areas of digital learning, digital marketing and digital enterprise solutions. Forward Eye consulted the client in designing and implementing its online education and outreach campaign strategy. We helped in successful realization of the stewardship program from the conceptualization stage.
- Consulted on the strategy for antibiotic stewardship education campaign for healthcare providers
- Design and communications blueprint for online campaign and educational materials
- Partnered with vendor agencies to design and develop online continuing education materials including a series of Continuing Medical Education (CME) accredited, patient cases studies and elearning courses
Forward Eye’s integrated digital marketing solution mapped to digital learning needs helped the client achieve the following:
- Advance public awareness and knowledge
- Strengthen infectious disease prevention capability and treatment decisions
- Educate public around institutional and governmental antimicrobial policy
- Build local microbiology surveillance and diagnostics capacity
To learn about how digital marketing expertise helped accelerate digital learning needs, write to us at firstname.lastname@example.org.