Our client is a global leader in rapid diagnostics in the United States. As part of the White House Antibiotic Stewardship Forum, it is committed to advance the President’s National Action Plan to Combat Antibiotic-Resistant Bacteria. Continuing Education for healthcare providers is the most efficient way of ensuring success of such government programs.
Forward Eye brings a unique combination of cross-pollinized expertise in the areas of digital learning, digital marketing, and digital enterprise solutions. We partnered with the client in designing and implementing it’s online education and outreach campaign strategy.
- We consulted the client in creating the strategy for antibiotic stewardship education campaign for healthcare providers
- We designed the communications blueprint for the online campaign and educational materials
- Partnered with subject matter experts to develop an online continuing education curriculum. The curriculum included self-paced elearning courses and interactive patient case studies
Our integrated digital learning and marketing capabilities helped the client in implementing a coherent education and outreach campaign. This campaign successfully achieved it’s goal of increasing public awareness about institutional and governmental antimicrobial policies.
Write to us to schedule a demo of our online education and outreach projects and capabilities.