Improving consumer experience by targeted sales and services marketing

About

Our client is an American multinational automaker, the second-largest U.S.-based automaker and the fifth-largest in the world. It operates over 3000 vehicle stores in the US. The client has been pushing boundaries in improving dealer performance, a key success factor in its achieving business goals.

Automobile Elearning Training

Challenges

Forward Eye was asked to propose a solution that can improve dealer sales performance and can be delivered to dealer floor staff even in busiest schedules. Dealers are always under pressure to perform. Their relentless focus on lead generation and sales prevent them from any motivation for training. The solution needed to be designed to stick to the tiny attention spans of the dealer staff.

Our Solution

After a detailed analysis of the goals and problem areas, we designed a series of microlearning courses targeted to the core areas that could improve dealer performance. The core areas were identified as:

  • Direct advertising services
  • Pre-owned marketing tools
  • Programmatic Ads
  • Consumer communication CRM and processes

A series of 14 microlearning courses were designed targeted to automobile dealer training. Each of the microlearning courses adopted a problem-solution approach.

Problem introduction: Automobile dealer staff are introduced to the challenges they face within their roles such as online shoppers skipping dealer websites and landing up at marketplace sites.

Solution engagement: A potential solution including pre-sales, sales, or after-sales behavior coupled with digital platform tools is explained to the staff.

Feature/ benefit: A targeted walkthrough of the features and benefits of the solution and how it can help bring positive results is offered to the staff learners.

Development Tools

Articulate 360, Adobe Illustrator

Creative Tools

Adobe Illustrator, Adobe Aftereffects

Contact us to see a demo and discuss your nest elearning project.
Fill out this field
Please enter a valid email address.
Fill out this field
Fill out this field
18 - 4 = ?
Enter the equation result to proceed
Restaurant employee training
Franchisee Employee Training
Menu