Improving results for government outreach program through online educational courses


The client is a leader in creating healthcare solutions in the USA. The Health Resources and Services Administration (HRSA), which is responsible for administering the 340B Drug Pricing Program awarded a contract to the client with the objective to enhancing access to medications.

Challenges >>

Forward Eye was asked to develop online patient education courses that are targeted to a large patient population. The goal of the drug pricing program was to educate all stakeholders of the 340B program including 340B managers, pharmacy directors, and purchasers/buyers, as well as suppliers and consultants. The key challenge was to keep training courses easy to understand and consumable by a fairly large audience population.

Our Solution

We developed a series of engaging explainer video-based elearning courses that presented 340B program concepts in a easy to understand visual manner. As the online pharmacy training solution was intended to help participants improve their program integrity and compliance, we focused on the visual presentation part to make the program implementation concepts easy to understand.

Visuals: We designed customized illustrations and backgrounds that presented the training topic in an easy to understand manner. An app-based User Interface was designed with slider menus and icon-based navigation menus. Explainer videos were created and integrated into the course interface as lessons and topics.

The online patient education courses we developed included various topics such as 340B Basics – Introduction to the 340B drug pricing program, program integrity, pricing calculations and 340B & Medicaid.

Development Tools

Articulate 3

Creative Tools

Adobe Illustrator, Adobe Aftereffects

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